Email & SMS · Basic in both · managed in Growth
Give guests timely reasons to come back.
Welcome, birthday and return invitations — managed campaigns in Growth.
Wednesday lunch · illustrative draft
Wednesday lunch · illustrative draftDraft · permission requiredA quiet Tuesday, a new seasonal menu, a holiday weekend — each is a reason to invite guests who already like you.
What it does
- Welcome, birthday and basic lifecycle messages (both plans)
- Basic re-engagement (both plans)
- Managed monthly and seasonal campaigns, reactivation and win-back (Growth)
AISAM does
- — Sets up lifecycle messages
- — On Growth: plans, writes and sends managed campaigns
You supply
- — News, specials and offers worth sharing
- — Approval of offers you’ll honor
What you can measure
Messages sent, delivered, opened or clicked, and replies. A sent message is not proof of a return visit.
The honest boundary
Consent and sending rules apply. Message allowances are set by your approved plan.
Questions
What’s an SMS segment?
Longer texts can be split into multiple segments, so one message may count as more than one.
Does Essentials include campaigns?
Essentials includes lifecycle and basic re-engagement. Managed campaigns are part of Growth.
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