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Guest relationships

Building a guest list with permission

How to invite guests to stay in touch without being pushy — and what to send first.

5 min read AISAM editorial

Ask at the right moment

The end of a good meal, a pickup at the counter or a visit to your website are natural moments to invite guests to join.

Say what they’ll get

A birthday invitation, first look at seasonal menus — be specific and keep the promise.

Send a welcome right away

A prompt welcome confirms the sign-up and sets expectations for how often you’ll write.

Restaurant Growth Library