Local search for restaurants: the foundation before the tactics
Accurate facts, consistent listings and crawlable menus — why the boring basics matter more than tricks.
Consistency beats cleverness
Your name, address, phone and hours should match across your website, Google Business Profile and major listings.
Describe what you actually serve
Guests search for dishes and occasions — “ramen,” “patio brunch.” Your pages should use those words naturally.
Reviews are part of local presence
A steady pattern of recent reviews helps guests decide. Ask every eligible guest, not just the happy ones.
What no one can promise
Rankings depend on distance, competition and the search engine itself. Be wary of anyone guaranteeing position.