Weekly marketing brief and content calendar

Week starting: ____________________ Location: ____________________ Business priority: _______________________________________________________ Guest / occasion: ________________________________________________________ Desired action and destination: __________________________________________ Facts approved by / date: ________________________________________________ ## 1. Confirm the operating facts Current offer / menu: ____________________ Dates / hours: ____________________ Capacity or availability limit: __________________________________________ Price and material terms: ________________________________________________ Changes this week that affect scheduled content: __________________________ ## 2. Plan the content you can produce Repeat this record for each piece. A smaller completed plan beats a larger unfinished one. Publication date / channel: ______________________________________________ Guest question or occasion: ______________________________________________ Opening line / useful detail / next action: _______________________________ Image or video needed / source / usage permission: _________________________ Destination link tested by / date: _______________________________________ Writer / approver / approval deadline / publisher: _________________________ Status: Briefed / Drafted / Approved / Scheduled / Published / Held Example: Tuesday social post; explain weekday lunch pickup; show the real pickup entrance; link to current lunch menu; manager verifies hours before approval. ## 3. Batch the assets Shot 1 — current dish: ____________________ Shot 2 — arrival or service detail: ____________________ Shot 3 — preparation or willing team member: ____________________ Who captures / when / file location: ______________________________________ Who verifies dish names, prices, and availability: _________________________ ## 4. Define coverage and handoffs Content approver / backup: _______________________________________________ Urgent correction contact / pause authority: ______________________________ Guest reply owner / monitoring schedule: _________________________________ Phone lead by service period / backup: ___________________________________ Callback owner / review times: ___________________________________________ Callback record: date, reason, urgency, owner, action, status. Keep guest details in the approved restricted system, not this broadly shared planning sheet. ## 5. Close the week Published or completed: __________________________________________________ Useful guest actions and their data sources: ______________________________ Service questions or problems the work created: __________________________ One thing to repeat: ____________________ One thing to change: ______________ Next action / owner / review date: ________________________________________ Use the four-week example in the content calendar guide as an idea bank. Verify every fact and replace all placeholders before publishing. If an approval is missing, hold the new promise or use approved evergreen material.