Restaurant marketing partner comparison worksheet
Compare the actual work and responsibilities behind each proposal.
Restaurant priorities: ___________________________________________________
Tasks we need help executing: _____________________________________________
Owner or manager time available each week: _________________________________
Budget and decision date: _________________________________________________
## 1. Complete one record per provider
Provider / proposal date / contact: _______________________________________
Service type: Software / Project / Recurring managed work / Combination
First-month deliverables and dependencies: ________________________________
Normal monthly deliverables, quantities, channels, and limits: _____________
Who writes / creates assets / approves / publishes / replies / reports: _____
Restaurant inputs and expected time: ______________________________________
Missed approval and urgent correction process: ____________________________
## 2. Examine evidence
Work examples relevant to our restaurant: _________________________________
Case-study result / period / starting point / costs / measurement method: ___
Limits or unusual conditions: _____________________________________________
Sample report defines work, attention, actions, and verified outcomes: ______
Process when results disappoint: __________________________________________
Mark evidence as Observed / Provider statement / Unanswered. A polished sales presentation is not verification of every claim it contains.
## 3. Compare total cost over the same period
Setup: $________ Recurring service: $________
Media: $________ Messaging or platform usage: $________
Photography / production: $________ Other extras: $________
Estimated restaurant coordination time: ________
Minimum term / renewal / cancellation / payment timing: ___________________
Items requiring clarification: ____________________________________________
## 4. Record account control and exit details
Domain / website / hosting owner: _________________________________________
Business profiles / social / ads / analytics administrator: _______________
Guest data access / export format / appropriate permissions: _______________
Creative rights and third-party license limits: ___________________________
What remains available after ending the service: ___________________________
Transfer process / charges / access removal: _______________________________
## 5. Compare and decide
For each provider, rate these as Strong / Adequate / Weak / Unanswered, with evidence: problem fit; scope clarity; realistic owner workload; execution quality; credible proof; understandable reporting; full cost; business account control; responsiveness.
Our strongest reason to choose this provider: _____________________________
Most important unresolved item: ___________________________________________
Question sent for clarification / answer received: ________________________
Decision / reason / next step: ____________________________________________
Example distinction: one proposal includes scheduling but requires finished content from the owner; another includes writing and coordination but excludes photography. Compare the work the restaurant needs, not just the headline monthly fee.
Use professional advice for agreement terms you do not understand. This worksheet supports a business comparison; it does not determine the legal effect of a contract.